So, you have a great idea for a new website and are ready to begin this exciting new venture! Now — what Domain Name should you give to your site? This is a very important step. Selecting your Domain Name is one of the most important things you’ll do in building your site.

Here are some suggestions that will help you in selecting your Domain Name:

First, select a Domain Name that relates to the subject matter of your site and is easy to remember. Try to think of something that catches the ear and is not too long. Domain Names can be long – some up to 63 characters — but having such a long name definitely won’t help your site.

For example: if your Domain Name is: “www.isellbeautifulhandcraftedjewelryatreasonablepricesontheweb.com” –then how many people would actually be willing to type this long name into their browser? I wouldn’t. Also, since your Domain Name is, in fact, your URL, many visitors to your site probably won’t be able to remember that long URL and you will then lose them as potential customers.

Another thing – remember that you’ll also be speaking your Domain Name on the telephone, so an easy-to-understand, short, descriptive name works best. You don’t want to have to repeat your Domain Name so that your callers can understand what you’re saying on the phone. Remember, you want them to retain your site name in their minds.

When you’re making your list of possible Domain Names, try each one out on family and friends. Ask them what they would expect to find on a site with that particular Domain Name. For example, if you’re selling sunglasses and include the word “shades” in your Domain Name, you certainly don’t want people to think you sell lampshades or window treatments.

Unfortunately, many of the shorter, catchy Domain Names have been taken and are no longer available, so you may have to be creative. Make sure you select a name that will give some information about your site to your visitors.

Finally, you’ll need to register your Domain Name. This makes it yours!

So, if you follow these suggestions, you’ll have a Domain Name that will give you a great start to your new web site!

If you would like more information on what you need to know when starting a web site, I’ve just written a new ebook entitled Learn How to Easily Create Your Own Web Site and Actually Understand the Full Process.

Get a FREE Download here: http://www.newwebsiteteacher.com

3 Quick Guidelines For Picking a Domain Name

1. Do not pick a name with hyphens, underscores or dashes.

People don’t know the difference between them. Furthermore, imagine you’re in the elevator with someone, trying to tell them your url (aka domain name) and you have to say “double u, double u, double u, dot the, hyphen, coffee, hyphen, guy, dot com” and not getting through. Your prospect is just not understanding if you mean “hyphen (-)” or “underscore (_)” or what the url is supposed to be.

It’s just too complicated. Get rid of the hyphens and just get a domain name without dashes, hyphens or underscores.

2. Pick something simple and straightforward.

Preferably, the name of your company, but if it’s not available, pick a name related to what you do. More info about this is in the next point.

3. Perform keyword research to pick out a domain name.

What am I talking about?

Keyword research basically means researching what words people are typing into the search engines to find content related to what you are talking about. Keyword research may be completely irrelevant if you are only interested in a personal blog, and don’t care about getting readers. If you care about getting some people to read your blog or visit your site, you may want to do some keyword research.

Here’s how to perform keyword research in a nutshell:

Go to Google and type in “keyword research tool” in the search bar. Click on the “Google Adwords Keyword Tool” or on the “word tracker” tool. Read the instructions on the website for how to execute the search.

For instance, using the Google tool, if I were to type in the keyword “running” and then search on that word, I get a list of several hundred running related words and phrases that people are typing into the Google search engine when they look up running related web sites.

From here, it can be as simple as going down the list of results and seeing which domain name, that is related to what I’m going to write about is available. You could also find some other words that you hadn’t thought about and then research them.

There are a lot more things to consider when picking a domain name, specially when it comes to performing keyword research, but these 3 things should get you going.

Rafael writes about social media and internet advertising over on his Big Sexy Media blog. Social media marketing has the big sexy buzz right now. Subscribe to his free blog by visiting http://www.bigsexymedia.com

How Do You Pick the Perfect Domain Name?

Picking the perfect domain name is very important in a crowded internet where it gets more and more difficult to get yourself noticed. Getting to the top or even into the major search engines is challenging and then there is the problem of establishing your brand. No wonder it is difficult to find that perfect domain name. So how do you?

First thing you need to ensure is that you do not contravene any trademarks. Luckily, domain names are very competitive and unless you go for a very long name you are unlikely to find a domain that is covered by a trademark. Many common names are also taken. What you must check is that you do not use a domain name that is close to another one. I once found “DisneyWorlds.com” available for example – tempting but I just contacted them. Buying this would have been a good way to get myself into a very big law suit. Buying an domain name with Realtors in it is likely to get you a very firm legal letter, as is “Easy”Something or “Monter” Something – although the ability to trademark a common word is a moot point! Best not to start your business fighting off lawyers though!

So start off by making a list of domain names that you would like to use. Make it quite a long list because good available domain names are hard to find. Use a bit of imagination and try and make the potential domain name catch and memorable.

Here are some “rules” to get the best domain name you can.

1) Try for a .com is you can.
2) Use two or more descriptive words in the domain name.
3) Don’t use hyphens or numbers unless you must.
4) Try for less than 20 letters.
5) Try for less than 3 words.

Now I know that names such as Google have become very successful but it is better for search engine ranking to use descriptive names. Currently search engines are giving ranking preference to web sites that have the search term all or partly in the domain name. Do a few searches on your chosen search terms and have a look at which domains are in the top 20. Remember what we said about copying though!

Go to a good registrar. Please do a few searches on the registrars first. There is at least one top registrar that got itself into a great deal of trouble in the last few years. Once at the registrar search through your list of preferred names. Good registrars will give you some suggestions if your domain is not available.

If you are not having much luck then do a few searches on sites that tell you which domains have “just dropped” – which is the name for domains that have just become available.

It’s hard work finding a good domain – but it sets up your business on the internet – so spend so time on it.

Good luck. © Copyright 2009 Biz Guru Ltd Lee Lister writes as The Biz Guru, for a number of web sites where she provides advice and assistance for the business entrepreneur. She is a published author – her latest book Start My New Party Selling Business can be found on http://www.startmynewbusiness.com

Domain Name Scams

If you are running a brick and mortar business at this age, you will feel like moving on to build a website that represents your company. Thus the next logical thing to do would be to have a company website. It seems like everyone in the world is having a website of his own, be it corporate or personal, so why not you?

In a blink of an eye, you have paid someone to build your website for you. Have your domain name registered and your hosting set up. Very soon, your site is listed on multiple trade leads and directories and business is pink and rosy.

So one day, you received an email telling you that there is another company that is interested in registering similar domain names to yours. The person contacting you pretends to be from a company that has certain authority on what’s going on in the cyberspace. Well, naturally if you are new to the online world, then falling for this person’s story is easy as ABC.

For example, this person told me that my competitor is buying up your company domains and internet trademark and they have discovered that I have already registered my domain earlier on, thus making me the rightful owner. The domains they offer are similar to the ones I own. Now they want to let me know that I can have the preference of registering them first unless I want to let my competitor register them.

Then they proceed to scare you with cases where how these people will masquerade behind your company domains and conduct fraudulent business activities. That is all believable but the real frauds are these guys who contacted you. They intend to sell you similar domain names for prices above the market value. Prices that is 10 or 20 times higher than what domain names really cost. Buying low and selling high cannot begin to describe the greed of these. Come to my site and you will see who these people are.

I believe that these fraudsters operate and capitalize on the ignorance of all who are new to the internet. It is recommended that you do your due diligence and compare prices from various sources no matter what you are buying. Checking prices are easier than ever when the internet is so easy to use these days. All you have to do is to search for the product you are buying and then compare from a few vendors.

If you do that, you will first have a bearing of the price on the item you want to buy before you actually contact the seller. This principle applies for everything you purchase from building materials all the way to the shoes you wear. Don’t pay more than what you are supposed to pay, that should be the way to do business and to manage your finances. After all, the money you saved can be used in other manners that can benefit your business further. So take care and do your homework well, you will not regret it.

As the owner of my own import export company, it feels good to share my knowledge with people who are like minded. For more, come to my site http://www.dpinterworld.com/blog/ I’ll bless you with long term business survival.

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